Originally operated as a fruit stand beginning in 1950, Dole Plantation opened to the public as Hawaii’s "Pineapple Experience" in 1989 after an extensive remodeling of its previous facilities. Dole Plantation completed a $125,000 renovation in 1997 to simulate the building facades in old Haleiwa Town.

Dole Plantation welcomes over one million visitors a year. Guests enjoy a variety of attractions and activities, including the Pineapple Express, the Plantation Garden Tour, the Pineapple Garden Maze and the Guinness Book of World Records 2001 World's Largest Maze. Also popular are informational displays and presentations about pineapple and the history of Dole and the plantation center, offering hundreds of unique pineapple-related and Dole brand items, including the world famous DoleWhip®. Every week, Dole Plantation sells more than 3,500 fresh Hawaii-grown pineapples for consumption at the store or packaged for customers to take home.